Industry Sprint — Technology & SaaS
PLG Accelerator
Product-led growth engine that transforms product usage data into sales pipeline -- identifying product-qualified leads, automating the PQL-to-SQL handoff, and triggering expansion motions when usage thresholds fire.
14 days
Sprint duration
If we don't hit your success metrics, we extend the sprint at no additional cost.
The PLG conversion gap
2-5%
of free users convert without sales assist
60%
of PQLs never get contacted by sales
3x
higher conversion when PQLs get timely outreach
Product-led growth creates demand, but most companies leave conversion to chance. An AI-powered PQL engine ensures every high-intent user gets the right sales touch at the right time.
Sprint phases
Product Usage Intelligence
Days 1-4Automated PQL-to-Sales Qualified Lead (SQL) Pipeline
Days 5-9Expansion Motion
Days 10-12Attribution & Handoff
Days 13-14Success metrics
Every sprint is measured against concrete outcomes, not activity.
PQL-to-SQL Conversion Rate
>25%
Time-to-Revenue
-40%
Net Expansion Rate
>120%
Sales-Assisted Conversion Lift
>2x
Best starting point for teams that
- Have a freemium or free-trial product with growing self-serve usage
- Are struggling to identify which free users are ready for sales outreach
- Want to automate the PQL-to-SQL handoff without adding headcount
- Need to trigger expansion motions (seats, tiers) based on usage data
Estimate your return
Plug in your numbers to see the potential first-year impact.
Estimated annual time savings
$87,500
7.0x estimated first-year return
Based on a $12,500 sprint investment
This is a simplified estimate, not a guarantee. Actual results depend on your team, data quality, adoption, and market conditions. Book a call to discuss a realistic projection for your situation.
Investment
$12,500
14 days · Fixed scope, fixed price
If we don’t hit your success metrics, we extend the sprint at no additional cost.
Get startedSprint timeline
Product Usage Intelligence
Days 1-4
Automated PQL-to-Sales Qualified Lead (SQL) Pipeline
Days 5-9
Expansion Motion
Days 10-12
Attribution & Handoff
Days 13-14
Turn product usage into pipeline
Book a strategy call. We will review your PLG funnel and scope the sprint.
Get Started